After successfully launching its market research services at the beginning of the year, the surveys conducted by media intelligence agency »OBSERVER« attracted a great deal of attention. Numerous media reported on the analyses, including ORF television in their national news ZIB 1.
With the expansion of the service portfolio in market and opinion research, »OBSERVER« adds a significant component to the core business of media monitoring and analysis. Under the name of „Integrated Brand Intelligence“ (IBI), not only public reporting but also public opinion is closely examined.
More insight into the true effects of communication is our goal by combining data from media intelligence and market research,
Florian Laszlo, Managing Director »OBSERVER«.
The comprehensive effect of reporting on a brand and its awareness and assessment cannot be determined by media resonance analysis alone. As is also usual in political communication, certain target groups are addressed. Market research can measure the effect in the target group very well.
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The Best2Trust and Best4Future studies by Manfred Berger and Roswitha Hasslinger optimally cover the measurement of the core determinants of a brand (reputation, innovation, sustainability, …) including comparison in the peer group. The two specialists for market research will support the »OBSERVER« team with their expertise and are available to clients as consultants for both classic market research and media intelligence solutions.
