Measuring and evaluating communication is essential for PR professionals. Especially in times of crisis, when communicators have to adapt their content and strategies to a new environment, it is important to keep control and an overview. AMEC Board Director and OBSERVER CCO Simon Gebauer informs in 30 minutes how to successfully meet the challenges of communication control.
The video contains
- Best practices at Media Monitoring and Analysis
- How to measure communication in a meaningful way.
- How to adapt communication control in times of crisis.